On Pro, you can strip Capture Club branding entirely and present the gallery as your own studio's product. Your couples, your guests, your family members of guests, nobody ever sees Capture Club.
Requires Pro plan or Founding membership. On Starter, you get logo + brand color but still keep the "Powered by Capture Club" footer. On Free, no branding options.
What white-label controls
Four settings, each independent:
- Logo, your studio's logo, shown top-left on gallery header
- Brand color, accent color across buttons, icons, UI touches
- Brand name, your studio name (shown as "Hosted by X" when set)
- White-label toggle, when ON, hides every Capture Club marking including the footer
All configured in Pro Settings on any event page.
Step-by-step setup
- Go to an event's page
- Click the Settings gear → Pro settings
- Upload your logo (PNG with transparency is best, max 4 MB)
- Pick a brand color (hex code or color picker)
- Fill in your studio name (e.g., "Harry McLaughlin Photography")
- Toggle White-label on
- Save
Refresh your guest URL in a private/incognito tab to see what guests see.
Setting a custom URL per event
Default gallery URL looks like: captureclub.app/app/guest/cm3kz4abc...
On Pro you can change the random slug to something meaningful:
- Pro Settings → Custom URL
- Enter a slug:
emily-and-marcus - Save
Now your guests see: captureclub.app/app/guest/emily-and-marcus
Rules:
- Letters, numbers, hyphens only
- Must be unique across all Pro events on the platform (if taken, pick another)
- Changing it after guests have used it will break the old link
- Keep it short, guests type it by hand occasionally
Advanced (not yet available, on roadmap): pointing your own gallery.your-studio.com CNAME at Capture Club so the URL shows your domain, not captureclub.app. Comes in a future release.
What white-label hides vs shows
Hidden when white-label is ON:
- "Powered by Capture Club" footer on gallery page
- Capture Club logo anywhere
- "Capture Club" in
<title>tag (replaced with your brand name) - Any OG metadata referencing Capture Club (replaced with your studio name)
Still shown regardless of white-label:
- Our URL in the browser address bar (
captureclub.app/app/guest/...) unless you set up a custom domain CNAME - Our logo in the support widget if you enable it (you control whether it's shown)
- The pay-wall modals your guests might encounter (rare, only if they try to upgrade their own account after seeing your white-label gallery)
Best practices
Logo dimensions: 300x100px (3:1 horizontal) works best. Transparent background. White or single-color logo looks cleanest on both dark and light backgrounds.
Brand color: pick something with at least 4:1 contrast against white. Test in the Viewing Room mode, the color tints the backdrop there.
Studio name: the actual business name, not a tagline. "Harrymclaughlin Photography" not "Candid moments captured forever."
When to turn white-label OFF:
- You're running a giveaway or community-sponsored event
- You want guests to discover Capture Club organically
- You're testing the Founding tier referral program (your referral link propagates via the default footer)
Otherwise, most Pro users leave it on permanently.
Previewing before the event
After configuring, always preview in an incognito window so you see what an actual guest sees (no admin chrome). The public-facing URL is captureclub.app/app/guest/your-slug.
Test:
- Does your logo render at the right size?
- Is your brand color visible in buttons but not overwhelming?
- Is your studio name showing where you expect?
- Does the URL look right?
- Download a photo, is the filename clean?
If anything looks off, adjust Pro Settings and refresh.
What to tell your clients
Most photographers don't say anything. The gallery just shows up with their branding, and clients assume it's your custom tool.
If a client asks "what platform is this on?", your choice whether to mention Capture Club. Some studios:
- Say nothing (clients don't care)
- Say "it's our custom gallery system", technically true, it IS your white-labeled gallery
- Say "we use Capture Club, a platform built for wedding pros", honest, and occasionally leads to referrals
Your branding, your choice.
What breaks when you turn white-label off mid-event
Nothing breaks, the gallery just reverts to showing Capture Club branding next to your studio branding. Guests who already bookmarked the gallery will see the updated header on next refresh. No downtime, no broken links.
You can toggle it on and off freely. Most hosts set it once at event creation and leave it.
Pricing reminder
White-label is Pro-only. If you're on Starter, upgrading to Pro is $30/month more ($19 → $49) and immediately unlocks white-label along with live streaming, viewing room, custom URLs, bulk tools.
Founding members get white-label (and everything else) for life at $0/month after the one-time $249.